Thursday 21 July 2011

HTC &Tata Docomo launches ChaCha @ Rs 15,990 with Dedicated Facebook Key and Freebies

HTC Corporation, a global leader in mobile innovation and design, and Tata DOCOMO, the GSM arm of Tata Teleservices Limited, today announced the launch of the HTC ChaCha in India. The HTC ChaCha features a dedicated Facebook button that allows you to share just about anything at a single touch.

The one-touch access to Facebook service has been integrated throughout the HTC Sense experience. The sleek, affordable yet feature-packed smartphone combines a 2.6-inch touch screen with a full QWERTY keypad.


Under the bundle offer, Tata DOCOMO 3G prepaid customers can avail 3GB free data valid for a period of 90 days whereas 1GB free data is offered free each month to postpaid customers across all 3G circles valid for 90 days. All 3G customers will also get 3 hour of free Mobile TV that includes data access charges valid for 90 days.

While Tata DOCOMO 2G prepaid customers can avail 3GB free data and 300 Tata to Tata local calling valid for a period of 90 days whereas 1GB free data and 100 minutes Tata to Tata calling is offered free each month for 3 months to postpaid customers across all 2G circles.

"At HTC, we have always strived to take mobility experience to newer levels and add multi dimensions to our devices. Featuring a dedicated Facebook button and one-touch Facebook access, the HTC ChaCha aims to make it simpler and convenient for its users to share and connect through their favourite social networking site," said Faisal Siddiqui, Country Manager, HTC India. "We are extremely pleased to launch the HTC ChaCha in India with Tata DOCOMO, and are positive that this social smartphone will garner a favorable response from Indian mobile phone users," he added.
Introducing new smart device for Tata DOCOCMO customers, Mr Sunil Tandon, Head - Mobility Services & Devices Management, Tata Teleservices Limited, said "Devices are an important element of the entire 3G ecosystem to drive penetration and increase the adoption of 3G services. Tata DOCOMO partners with various smart phone handset makers and is taking a conscious leap in co-promotion that is not only affordable but in-built with rich features and capabilities. In the recent past we launched HTC Desire & HTC Mozart for Tata DOCOMO customers across our circles of operation and going forward will continue to work together to bring innovative valued based products and services on GSM platform."

Stay connected with the smartphone for the Facebook generation - HTC ChaCha
The HTC ChaCha smartphone is designed to provide a seamless, social experience by enabling you to stay in touch with your friends anytime, anywhere. The unique tilt design shapes the display and physical QWERTY keyboard so it is easy to view and comfortable to type. The uniquely-styled spacious keyboard on the HTC ChaCha has been designed to make typing a breeze. Capture special moments in crisp details, using the 5-megapixel color camera with auto focus and LED flash. The phone is also equipped with a VGA front-facing camera. The ChaCha smartphone brings the Internet to your fingertips with a 2.6-inch, 480 x 320 resolution landscape touch screen.

The Facebook button on HTC ChaCha is context-aware, with options to share content or updates through Facebook with a single press of the button. You can update your status, upload a photo, share a Website, post what song you are listening to, 'check in' to a location and more through the dedicated Facebook button. For example, you can take a photograph of friends on your phone and upload it instantly to Facebook by simply pressing the button. Or let your friends know what song you're listening to by pressing the button while listening to music on the phone. The track is automatically identified and shared on Facebook.

The HTC ChaCha makes it simple to stay in touch with your friends using Facebook Chat on your phone and you can even chat with multiple friends on Facebook. Your Facebook messages and conversations appear as text messages, making it simpler for you to read and browse through them.

The new HTC ChaCha is powered by the latest Android operating system, and features HTC Sense to integrate Facebook throughout the HTC Sense experience. The latest updates from your Facebook account are displayed right on your home screen. The dialer screen on the phone tells you whether your Facebook friend's birthday is approaching. You can also use your phone's existing contacts to help you connect with them on Facebook or personalize your handset further.

Pricing & Availability
The new HTC ChaCha will be available at a Market Operating Price of Rs. 15, 990 at all authorized HTC resellers across the country.

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